changing faces

Are you the best at what you do?

The simple answer should be yes, but unfortunately, this is often not the case. Poor client experiences cost the UK Medical Aesthetics industry over £1 billion in lost revenue, and negative stories fill social media and the press.

Ethical principles

Changing Faces reveals powerful proven techniques to help you maximise the efficiency of your existing medical aesthetics or beauty business and grow your business using sound, ethical principles.

Industry-leading strategy

Whether you are new to the sector or a seasoned clinic owner, you’ll learn the same strategies and tactics that have been used by leading beauty and aesthetics clinics globally to maximise the value of every single client.

Learn how to:

  • Build an effective and ethical marketing strategy.
  • Create a world-class client journey.
  • Gain confidence in your offerings and ability to get results.
  • Get more sales without selling.

What do the experts say?

A terrifically honest read and a brilliant book that can be picked up and put down as you develop and grow your aesthetic business: a perfect partner.

Sue Thomson - Director at Cobalt-Panacea

Having been involved in the Aesthetic Medical sector for over ten years I can honestly say that Changing Faces is the book I wish I’d read before I even considered the speciality.

Simon Ravichandran - Surgeon & Director at Clinetix, Glasgow