Unfortunately, it is all too common for individuals to attempt to improve their customer experience, without defining what makes them unique beforehand.
So, what is it that makes you stand out? What would differentiate someone from their competition?
The answer? A red shirt. (What’s he talking about? He’s gone mad!)
Far from it, consider this story:
There are four sales reps sat in a waiting room, all with an appointment to see a new prospect. They all have identical product offerings and each wearing an identical black suit, black shoes and a blue shirt. What is the percentage likelihood of one of them winning the account? Exactly, 25%.
Now, one of the reps pulls out his trump card, he goes to the bathroom and changes into a red shirt. What is his percentage likelihood of winning the account? 25%? 33%?
Neither of those. It’s actually 50%. This is because the other three reps now look like one Blue Shirt-ed person. He has very simply, and effectively, split the deck and, even though he has exactly the same product, he will have a very different conversation.
Be a Red Shirt in a Blue Shirt World
If you don your red shirt and identify what makes your business unique, then you will be one step closer to standing out from the competition, maximising your growth and communicating your value.
So, what is your red shirt?
If you don’t have one, get in contact and we’ll help you get one.